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Innovation Watch Newsletter 4.08
April 16, 2005

ISSN: 1712-9834


In this issue...


Trends! They're a major theme in this issue of the newsletter, as futurists and prognosticators step back and look at the big picture. We've included a number of items that deftly summarize technology trends, social trends, and trends in corporate environmental responsibility -- in addition to other topical items.

Small world...

Life is everywhere on Earth, including in the skies. Scientists have now found that biological materials contribute approximately 25% of suspended materials in the atmosphere. This affects the weather by creating clouds and rain, and may also influence climate by reflecting and absorbing sunlight. It appears that bacteria and allergenic proteins may be transported around the planet through the air.

Enhancing humans...

Advances in science and technology offer new opportunities to overcome disabilities and disease. Experiments at the Institute of Bioengineering in Alicante, Spain, appear to have influenced human blood cells to produce insulin. When injected into diabetic mice, the modified blood cells caused their blood sugar levels to return to normal. The technique may eventually offer a new treatment for diabetes, without the complications of existing protocols.

Several research groups report advances in growing replacement teeth using post-natal dental stem cells and tissue engineering.

Researchers have developed a bionic implant that could recreate 20/80 vision in people with age-related macular degeneration, who are legally blind. A 3-millimetre-wide chip fits behind the retina. The new vision system -- which includes the chip, goggles fitted with a small video camera, and a wallet-sized computer -- has been tested successfully in rats. The next step is to conduct trials in larger animals.

An interface between the motor cortex in his brain and a computer -- the BrainGate system -- allows quadriplegic Matthew Nagle to translate his thoughts into action. The ex-football player can play computer games and open email by moving the computer cursor using his mind. Nagel can also control his TV. Scientists hope that he may soon be able to operate other devices, including an electric wheelchair.

Technology and commerce...

CFO Magazine has profiled a number of emerging technologies that it expects will impact commerce in the next 20 years:

  • laser printers that create three-dimensional solid objects;
  • quantum computers with more power than today's fastest supercomputing machines;
  • 3-D teleconferencing;
  • sensory networks of communicating, intelligent objects; and
  • holographic storage capable of rapidly accessing vast arrays of data.

Anytime, anywhere, on-demand manufacturing? Atomic-level information storage? Face-to-face meetings with holograms? Inventory that tracks and routes itself? Simple disk drives storing terabytes of information? It's all in the foreseeable future, according to author John Goff.

Social trends...

Trendspotter Marita Wesley-Clough tracks social trends and countertrends to help Hallmark's creative team develop 'on-trend' products. The company has shared her insights in a recent article. Current trends include:

  • The Pursuit of Happiness
  • Ostentation Nation / Countertrend: Enough is Enough
  • Past Perfect / Countertrend: The Power of Now
  • Economics Shaping Culture
  • Partnering Supersized / Countertrend: Enter the Entrepreneurs!
  • Eastern Sun Rising / Countertrend: Countless Countertrends
  • Cultural Collective / Countertrend: Individual Isolationism
  • Sleight of Hand Society / Countertrend: Shifting Paradigm
  • Push for Mono-Mind / Countertrend: New Solutions, New Systems
  • Surveillance Society
  • Migrating Boomers / Countertrend: Block that Move

The article -- which we link to in this newsletter (see Society below) -- provides a description of all of these trends, and a snapshot of our ever-changing society.

The new Asia...

The Globalist reports on the diplomatic battle that is now underway to decide the extent of America's future influence in Asia. China, Japan, South Korea, Malaysia and other Asian countries are working through a new balance of power. The question is whether India, Australia and New Zealand should be included in pan-Asian initiatives, and what role the United States should play. Author Martin Walker calls this the "Great Game of the 21st Century -- the coming struggle for mastery of Asia."

Shareholders and sustainability...

SustainableBusiness.com reports on the growing corporate commitment to sustainable business practices, describing three emerging trends:

  • an increase in climate-neutral companies that are reducing their global warming emissions
  • an increase in the number of companies that are quantifying the impact of their sustainable business practices through environmental accounting
  • an increase in companies that have committed to cradle-to-landfill stewardship, recovering and recycling products at end-of-life

Many of these companies are Fortune 100 firms.

Masters of Business Imagination...

Author and futurist Jim Carroll proposes a new Masters of Business Imagination program that will equip leaders with new capabilities and new ways of thinking, to prepare them for a future of constant, disruptive change. Without these skills, he says, people will "focus on managing, rather than leading. Administering, rather than inspiring. Complying, rather than creating." The result, Carroll says, is that they will "continue to wake up each morning and think, 'what happened to the world I knew?' "

David Forrest


we welcome your comments and feedback at mail@innovationwatch.com


SCIENCE

DNA Weak Links May Provide Clues to Cancer Biology - [News-Medical.net] The chromosomes of mammals, including humans, contain regions that are particularly prone to breaking under conditions of stress and in cancer. Now, new research by geneticists at Duke University Medical Center finds that yeast cells also contain such weak links in DNA and begins to reveal the molecular characteristics of these links that might help to explain them.

How Tunes Get Stuck in your Head - [BBC] Scientists may have found what makes a tune catchy, after locating the brain area where a song's "hook" gets caught.

Free Trade May Have Finished Off Neanderthals - [New Scientist] Modern humans may have driven Neanderthals to extinction 30,000 years ago because Homo sapiens unlocked the secrets of free trade, say a group of US and Dutch economists. The theory could shed new light on the mysterious and sudden demise of the Neanderthals after over 260,000 years of healthy survival.

Detritus of Life Abounds in the Atmosphere - [New Scientist] A global study has found that tiny fragments of biological detritus are a major component of the atmosphere, controlling the weather and forming a previously hidden microbial metropolis in the skies. Besides their climatic influence, they may even be spreading diseases across the globe.

Human Blood Cells Coaxed to Produce Insulin - [New Scientist] Tantalising experiments that seem to have made human blood cells start producing insulin have raised the prospect of a new treatment for diabetes. Although the treatment has only been tried in mice so far, it might mean people can be cured with implants of their own cells.

Growing Your Own Replacement Teeth? Not Science Fiction! - [Science Daily] Dental medicine is on the brink of profound change due, in large measure, to unprecedented advances in science and technology. Advances in stem cell biology will improve our understanding of degenerative diseases and assist in developing therapies for replacing damaged or diseased parts/tissues.

Biologists Discover Why 10 Percent Of Europeans Are Safe From HIV Infection - [Science Daily] Biologists at the University of Liverpool have discovered how the plagues of the Middle Ages have made around 10% of Europeans resistant to HIV.


TECHNOLOGY

'Bionic Eye' May Help Reverse Blindness - [New Scientist] A "bionic eye" may one day help blind people see again, according to US researchers who have successfully tested the system in rats. The eye implant -- a 3-millimetre-wide chip that would fit behind the retina -- could be a dramatic step above currently available technology, says the team at Stanford University, California, US.

Revamp for Web Navigation System Urged - [New Scientist] The system the internet relies on to direct web traffic needs to be revamped to thwart spammers and identity thieves, says a report, which was funded by the US National Academies, the Department of Commerce and National Science Foundation.

Tech Brain Implant Reads Man's Mind - [Silicon.com] Quadriplegic ex-American football player Matthew Nagle is using a system that converts his thoughts into actions on a computer. Nagle's brain is connected to his computer by the BrainGate system, which thought impulses using a sensor implanted in the motor cortex of his brain.

Attack of the Soccer Robots - [Slate] It's spring training at Carnegie Mellon's MultiRobot Lab. On a 6-by-4-meter, green-felt field, little robot dogs run through drills: shooting, passing, goaltending. Every Wednesday, the Sony AIBOs line up for a full scrimmage, their heads swiveling to find the ball and their rumps pointed to the sky. It's last week's code against this week's code -- may the best robots win.

Need a Building? Just Add Water - [Wired] In a world with millions of refugees, numerous war zones and huge areas devastated by natural disaster, aid agencies and militaries have long needed a way to quickly erect shelters on demand. Soon, there will be such a method.

Nanotech Company Aims to Put Paint in the Past - [C|NET] Chemical giant DuPont is licensing technology from a small Ohio company that could make industrial paint a thing of the past.

NASA Turning Nanobot Swarm from Fiction into Science - [USA Today] Engineers at the National Aeronautics and Space Administration are testing a robot that they hope to shrink to nanobot size and eventually form what NASA calls "autonomous nanotechnology swarms" (ANTS). The researchers aim to give ANTS enough artificial intelligence to make smart decisions as well as know intuitively when and how to walk and swarm.


BUSINESS AND ECONOMY

Oil Prices Spread to Grapes, TVs, Pizza - [Christian Science Monitor] The hike in oil prices is beginning to ripple through the economy, pinching consumers at places far beyond the gas pump.

Play to Pay: Service Inserts Ads in Games - [C|NET] You've just foiled a terrorist plot to destroy New York and managed to knock off a few dozen evil henchman in the process. And for some strange reason, you have a sudden craving for a Dunkin' Donut. Be prepared for such moments to become a regular occurrence, thanks to a new service that inserts dynamic ads into video games.

Where MBAs Learn the Art of Blue-Skying - [Business Week] If you are looking for a business school that teaches you how to think creatively, design new products and services, manage your innovations through a corporate bureaucracy, or present them to outside angel investors, Fontaine-bleau, France-based Insead, the leading European B-school, just outside Paris, may be just the place.

The Performance Paradox - [Fast Company] Establish a reputation for great value, top quality, or pulling late-night miracles in time for crucial client meetings, and soon enough, the goalposts move. "Greatness" lasts only as long as someone fails to imagine something better. Inevitably, the exceptional becomes the expected.

The New Face of Identity Theft - [CFO Europe] While few people regard the CFO as the front line of defence on computer security, the potential damage to corporate reputation, the threat of fines for failing to protect sensitive data and the actual hit that corporate coffers could take make data protection a major facet of risk management.

The Age of Precision Markets - [HBS Working Knowledge] The changes we are beginning to experience are as profound and disruptive as those that occurred when roads were first paved, local markets began to join together, and mass markets first developed. Jonathan Byrnes calls this new era the Age of Precision Markets.

In the Year 2025 - [CFO Magazine] Which technologies will revolutionize commerce over the next 20 years? Our fearless predictions include 3-D printing, holographic storage, teleimmersion, and more.


SOCIETY

Russia Loses One Million People Every Year - [Pravda] The Russian population is becoming extinct. The nation loses from 500 thousand to one million people every year.

Open-Access Journals Flourish - [Wired] Despite concerns about the ethics of pay-for-play publishing, the number of open-access academic and medical journals is growing at a fast clip. In January, an open-access pioneer announced it would more than double the number of journals it offers. Meanwhile, Blackwell Publishing, the world's largest publisher of academic society journals, is dipping its toes into open access, and the number of free journals has grown by about 300 over the last few months.

Testing Your Tech Smarts - [Wired] Unlike many other standardized tests, the ICT assessment is not based on multiple-choice questions or essays. Instead, the ICT asks test-takers to complete tasks with the help of common internet technologies. Those who take it may find themselves scanning e-mail messages for important attachments, looking for documents using a search engine and picking the most authoritative sources out of a set of search results, among other things.

Swedish Sisters Are Doing It for Themselves - [TIME Europe] Why does one of the world's most gender-equal states need a women-only political party?

Europe is Working Longer - [Project Syndicate] France’s decision effectively abolishing its 35-hour workweek by allowing employers to increase working hours -- and pay -- marks a reversal of a decades-old trend. In the 1980’s and 1990’s, most European countries reduced working hours: Germany went from more than 40 to 38 per week, the UK from 40 to 37, Denmark from 39 to 37, and France from 40 to 35. Today, however, as Europeans struggle with high unemployment and stagnating living standards, they may have to work longer to cope with globalization.

Online Criminals Challenge Police - [BBC] The net has not just changed the way that businesses work, it has done the same for organised crime too, a leading E-crime police officer has said.

Trends and Countertrends for 2005 and Beyond - [Hallmark] While attitudes, perceptions and behavior continually evolve into trends, and as individuals, the nation and the world adjust to change, some trends become cultural characteristics, observes Hallmark's trendsetter Marita Wesely-Clough.


GLOBAL POLITICS

China to be World’s Top Outsourcing Destination - [Financial Express] Twenty countries have emerged as the leading technology outsourcing destinations in 2005. China, Costa Rica, the Czech Republic and Hungary round out the top five countries. The Report predicts that in 2015 the top five outsourcing destinations will be China, India, the US, Brazil and Russia.

China, India: Rule Global Tech? - [Wired] China and India should work together to dominate the world's tech industry, bringing together Chinese hardware with Indian software, China's prime minister said. On a visit to India's southern technology hub of Bangalore, Premier Wen Jiabao said the two nations should put aside their historic rivalries for the venture and welcome a new "Asian century."

Imperial Reach - [The Nation] As the Defense Department begins to look beyond the war in Iraq, a major priority will be to commence a systematic realignment of US forces and bases abroad. This massive undertaking will result in a substantial reduction of American forces in Germany and South Korea, and the establishment of new facilities in Eastern Europe, the Caspian Sea basin, Southeast Asia and Africa.

Kofi Annan and George Bush -- Finally United? - [The Globalist] Believe it or not, but Kofi Annan and George Bush are sounding a lot alike lately. Both men have publicly committed to a stronger, more effective United Nations. As David Shorr of the Stanley Foundation explains, the surprising similarities between Kofi Annan and President Bush start with their respective views on freedom.

Battling for the New Asia - [The Globalist] The most interesting and important diplomatic game now underway anywhere is taking place in Asia. China, Japan, South Korea, Malaysia and other Asian nations are engulfed in a pitched battle about the future role of the United States in Asia.

Internet Fans Flames of Chinese Nationalism - [Yale Global] Highly connected and internet-savvy Chinese youth today have emerged as virulent nationalists, hampering the government's attempt at better relations with Japan. Meanwhile, rising Japanese nationalism is adding fuel to the fire.

China's Anti-Secession Law Boomerangs - [Project Syndicate] The passage of any law by China’s rubber-stamp National People’s Congress is always a mere formality. But the controversial legislation to outlaw Taiwanese secession has proved anything but routine. It raised the stakes for the island’s pro-independence camp and increased the risk of a cross-Strait military conflict.


ENVIRONMENT

Global Ocean Plants Increasing, Coasts Greening - [New Kerala] Amounts of phytoplankton, which are tiny free floating ocean plants, have increased, indicating an improvement in the oceanic health, researchers at the US space agency NASA have said.

Growth Foreseen for Ocean Fish-Farming - [Monterey Herald] With the U.S. fishing industry unable to keep up with the growing appetite for seafood, offshore fish farming is being promoted as an alternative to depleting wild stocks and importing billions of dollars in seafood. The trade deficit for seafood in 2003 was $8 billion. The only natural resource with a bigger trade gap was oil. So the federal government's fledgling Aquaculture Program, formed in 2003, has a target of quintupling the aquaculture industry to $5 billion by 2025.

Elephants Driven to Extinction by Man, Not Climate Change - [The Independent] Elephants have been hunted to extinction on several continents and their global demise over the millennia is the direct result of human migration rather than climate change, scientists have found.

China's Wasteful Ways - [Business Week] The World Bank figures inefficient fuel use is costing China upwards of $120 billion in lost industrial output annually and health costs related to pollution. Not even fast-growing China can afford the long-term bills that will come due from the way it burns through energy.

Three Sustainability Trends to Watch for 2005 - [SustainableBusiness.com] Sustainability as a key bottom-line issue for investors is poised to break through into the mainstream of consciousness in 2005. After years of business leaders grappling with the question of how to minimize the toll they take on the environment, we now see such well-known companies as IBM, Dell, AMD and Electrolux fully committed to sustainable business practices.

Australia Bids to Craft Alternative to Kyoto Protocol - [Environment News Service] Business and government leaders from Australia and New Zealand are attending an invitation only event to map the path towards controlling global warming beyond 2012 when the Kyoto Protocol expires. The two countries, neither of which is legally bound to reduce greenhouse gas emissions under the protocol, are meeting to devise other ways to limit climate change.

Extinction Forecast for One-Quarter of All Primates - [Environment News Service] Human encroachment, hunting and illegal trade are wiping out the world's apes, monkeys, lemurs and other primates, according to a new report released today by the world's top primate scientists. Twenty-five percent, or one in four, of the 625 primate species and subspecies on Earth are at risk of extinction, the report demonstrates.


THE FUTURE

The Masters of Business Imagination Manifesto - Complacency in a time of rapid, disruptive change can be a death sentence -- not only for organizations, but for the careers and skills of those who work there! It's time to abandon the thinking that has had you anchored firmly to the past -- and to shift your focus to the future, with enthusiasm, motivation and imagination.


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