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Every executive and group leader has been
faced with creative stagnation within his meetings -- a
stagnation stemming from the members' inability to pursue
an idea beyond its obvious limits. The Practice of Creativity
offers a bold new approach to this problem, an approach
both dependable and dynamic, that utilizes a unique method
of metaphorical thinking to stimulate creative response.
Written by the president of Synectics, Inc.,
this book provides detailed instruction on how to use a
method already proven successful in many corporations. It
explores the processes of facing and understanding problems,
eliminating inadequate ideas, and unifying the entire group
to concentrate its collective intelligence and imagination
on fresh solutions. The leader's role, that of expediter
and guide, is also discussed. The leader is required not
only to emphasize imagination and flexibility, but to insure
that the necessary personal interaction remains open and
constructive, that the discussion will retain healthy momentum,
and that the fear of being "wrong" will not inhibit
free expression.
An invaluable book for business, government,
and other organizations, The Practice of Creativity
is unique in the field of meaningful communications.
George Prince is the co-founder and president
of Synectics, Inc. Educated at Exeter and at Williams College,
he lives in Winchester, Massachusetts.
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