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Some companies, like Apple or Google, seem to have been born innovative. But what if your organization is a whole lot better at execution than innovation? How can you make innovation truly happen?
Building on the work of strategy guru Gary Hamel, Innovation to the Core is the long-awaited guide that will show you how to move innovation from buzzword to core competence in your own organization. Authors Peter Skarzynski and Rowan Gibson draw on a wealth of examples from a diverse group of companies -- including GE, Procter & Gamble, Nokia, IBM, and many more -- to provide you with a blueprint for transforming the way your company innovates.
The authors explain that innovation must become part of your company's DNA. In fact, the need to build and deploy a deep capacity for innovation is as vital to your organization as other enterprise-wide initiatives like Total Quality Management, lean manufacturing, or Six Sigma. It's a difficult challenge for any organization, but it can be done. And with the practical, disciplined approach outlined in this book, you and your company can do it too.
The book provides simple-to-follow frameworks, step-by-step action lists, and other practical tools to help you and your colleagues make innovation a reality. You'll learn how to create a cultural environment in which breakthroughs ca happen. You'll find out how to systematically generate new insights, and involve many minds -- both inside and outside your company -- in the ideation process. You'll discover how to minimize the risk in new opportunities and maximize your return on innovation. Most important, you'll learn how to put he necessary systems and processes in place to drive innovation to your organization's core.
Building a profitable and sustainable capability for innovation is critical for the ongoing success of every company. Innovation to the Core provides the road map for injecting innovation into our organization's bloodstream, making it something that happens all the time, everywhere.
Peter Skarzynski is Chairman, CEO, and a founding director of Strategos, an international growth and strategy firm he founded with bestselling author and strategy guru Gary Hamel.
Rowan Gibson is a global business strategist and an expert on radical rethinking and innovation. He is the author of the bestselling book Rethinking the Future, which is published in over twenty languages.
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