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The iceberg is a powerful metaphor for the
Intellectual Capital of your organization, things that are
"off the balance sheet." Think of your people,
knowledge, skills, systems, processes, and relationships
-- all intangible assets that will be the key determination
for market success.
Do not let these assets dissipate over time!
When the iceberg drifts into inhospitable waters, the foundations
erode and the result is catastrophic tumbling. What seemed
safe on the surface crashes into the water.
The big issues that your organization face involve intangibles
-- they cannot be measured in the conventional sense but
they can be recognized and evaluated. ProGrid offers an
original and tested method for doing just this, modeling
apparently opposing forces to define the "sweet spot"
in two-dimensional space.
C.W. (Clem) Bowman, C.M., Ph.D., P.Eng.,
FCIC, FCAE, developed ProGrid methodology based on his experiences
as Vice-President, Research Esso Petroleum Canada, Founding
Chairman of the Alberta Oil Sands Technology and Research
Authority and President of the Alberta Research Council.
In these roles he was involved in major technology decisions
and research impact assessments. He found that effective
disciplined processes for such tasks were lacking. He was
convinced that the inability to properly evaluate intangible
factors was a major deficiency in traditional approaches.
The methodology described in this book explains how to solve
many types of decision or performance evaluation "headaches."
Clem Bowman has served in a variety of
Executive positions with the Canadian Research Management
Association and as President of the Chemical Institute of
Canada and the Canadian Society for Chemical Engineering.
His many awards include Member, Order of Canada.
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