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Thinkertoys: A Handbook of Business Creativity for the '90s
by Michael Michalko

Berkeley, California: Ten Speed Press, 1991

In hindsight, every great idea seems obvious. But how can you be the person who comes up with those ideas? THINKERTOYS makes it easier, with over 30 meticulously outlined techniques, and hundreds of hints, tricks, tips, and tales to turn anyone into a startlingly creative thinker. THINKERTOYS provides concrete, powerful idea-generating tools which have been tested and proven at some of America's top companies.

THINKERTOYS will teach you to generate ideas for new businesses, new products and product extensions, new markets, and new sales techniques. It outlines practical techniques which can be used by individuals, or in meetings and brainstorming sessions -- including cutting-edge information on left brain/right brain thought and overcoming mental blocks to creativity.

Michael Michalko is a full-time creativity consultant whose clients range from Fortune 500 companies to individual executives, small business-people, and entrepreneurs. He has also been involved with facilitating government think tanks, and the startup of a number of new businesses.

 
   
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