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Strategic Innovation offers a flexible,
customizable template that managers, executives, and business
leaders can use to introduce an effective innovation strategy
throughout their organization. The authors, Nancy Tennant
Snyder and Deborah L. Duarte, provide the tools needed to
craft a workable strategy for embedding innovation as a
core competency across an enterprise. Instead of innovation
for innovation's sake, the authors offer a proven business-focused
way to change a culture from point-in-time innovations to
a continuous pipeline of innovations from everywhere and
everyone.
Based on the real-life example of Whirlpool®
-- a solid company with a significant track record and global
reach -- Strategic Innovation shows how the world's
largest appliance company put innovation in place as a core
competency. During this process, Whirlpool transformed itself
from a quality producer of appliances to a customer-focused
company that strategically embeds innovation throughout
the organization. Filled with challenges and struggles,
and ultimately successful results, the Whirlpool story can
help any organization develop a successful innovation strategy.
Written as a practical guide, the book contains in each
chapter a variety of hands-on resources including checklists
and worksheets.
Strategic Innovation offers the tools,
ideas, and approaches needed for transforming an organization
to a company where anyone and everyone can contribute to
the organization's prosperity -- through innovation.
Nancy Tennant Snyder is corporate vice
president of core competencies and leadership development
for Whirlpool Corporation. She has consulted at many companies
on a wide range of business topics. Holding a doctorate
in organizational behavior from George Washington University,
she is the author of numerous articles on globalization,
virtual teams, and organizational capability.
Deborah L. Duarte is a consultant on
innovation, knowledge management, and leadership. She has
consulted with many public and private organizations including
Time Life, NASA, Freddie Mac, Discovery Communication, Exxon
Mobil, SBA, and Johnson & Johnson. Snyder and Duarte
are the coauthors of Mastering
Virtual Teams (second edition)
from Jossey-Bass.
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