|
In New Ideas About New Ideas, Shira White offers a fresh,
lively, and inspiring perspective on innovation. What makes some people and organizations
more creative than others? How do they channel their creative impulses into productive
projects? How do they sustain their creative edge when resources are scarce?
Drawing from hundreds of interviews with the world's most creative
people (from innovative leaders at companies such as Palm, Capital One, AOL, IBM,
and Progressive Insurance to genius architect Frank Gehry, technology oracle Nathan
Myrhvold, performance artist Laurie Anderson, and biotech visionary Henri Termeer),
as well as her own extensive experience as an innovation management consultant
and artist, White offers many surprising insights. For example, leading-edge innovators
recognize that creativity is not a discrete "event" but a dynamic state
of being. They embrace uncertainty and ambiguity. They invite conflict. They find
myriad ways to diversify their "inputs" and expand the spectrums of
their experience. And they are continually asking new questions, chasing new problems,
and experimenting with new solutions. Blending concepts
from the worlds of management, the arts, science, and technology. White illustrates
how anyone can achieve a creative mindset and let the sparks fly. Whether you
are building a new organization, turning around a company, initiating a radical
education program, launching a new ad campaign or product line, or staying a step
ahead of your competitors on any front, New Ideas About New Ideas is bound
to change the way you look at your life, your work, and your world. Shira
P. White is President of the SPWI Group, a leading innovation management and new
product development consulting firm. An accomplished painter and writer, she has
served as an instructor at the Pratt Institute and lecturer at NYU's Stern Graduate
School of Business and School of Visual Arts. She lives in New York City.
|
