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The Myths of Innovation
by Scott Berkun

Sebastopol, California: O'Reilly, 2007

In The Myths of Innovation, bestselling author Scott Berkun takes a careful look at innovation history, including the software and Internet ages, to reveal how ideas truly become successful innovations -- truths that you can apply to today's challenges.

Using dozens of examples from the history of technology, business, and the arts, you'll learn how to convert the knowledge you have into ideas that can change the world.

Scott Berkun knows innovation. A member of the Internet Explorer team at Microsoft from 1994-1999, he is a full-time author at www.scottberkun.com and wrote the 2005 bestseller The Art of Project Management (O'Reilly). He also teaches creative thinking at the University of Washington.

 

 
   
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