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Jump Start Your Brain
by Doug Hall and David Wecker

New York: Warner Books, 1995

Corporate guru Doug hall is arguably the most outrageous, most freewheeling and successful creativity entrepreneur in America today. He presides over the most talked about bastion of brain boosting in the country: the Richard Saunders International Eureka! Mansion in Cincinnati, where executives from the nation's largest corporations -- companies like Walt Disney Consumer Products, Nike, AT&T, Pepsi-Cola and Procter & Gamble -- go to stimulate their imaginations, rekindle childlike perspectives, race off-road go-carts, and crank out new-to-the-world ideas.

Here, for the first time, Hall shares his Eureka!® Stimulus Response methods for thinking smarter, faster, and better... methods that university research indicates can enhance creativity by up to 500%.

Jump Start Your Brain is not a boring, theoretical book. It's a book of fun and inspiring ways to enhance your day-to-day thinking and stimulate your brain to find creative answers to real-life problems. But more than that, Jump Start Your Brain will show you how to find your own way in a "me, too" world. It's a manual for living your dreams. And it doesn't matter if you're a CEO, a kindergarten teacher, or a short-order cook -- anyone can put Hall's Eureka! Stimulus Response methods to work.

Doug Hall started his entrepreneurial career at the age of twelve as Merwyn the Magician. After receiving a chemical engineering degree from the University of Maine, he entered the brand management department at Procter & Gamble where he rose to the rank of Master Marketing Inventor. After ten years, he retired to found Richard Saunders International and fulfill his version of the American Dream.

David Wecker is a Richard Saunders International Trained Brain®. He writes a newspaper column for the Cincinnati Post and co-hosts a call-in talk show on WLW radio.

 
   
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