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Fully illustrated; filled with provocative
puzzles, anecdotes, exercises, metaphors, cartoons, questions,
quotations, stories, and tips; this book systematically
breaks through your mental blocks and unlocks your mind
for creative thinking.
Whack has been praised by business
people, educators, scientists, homemakers, artists, and
youth leaders. It has been stimulating creativity in millions
of readers, translated into eleven languages, and used in
seminars around the world.
Roger von Oech is
the president of Creative Think, a California-based consulting
firm that has conducted creativity seminars with such companies
as American Express, Apple Computer, AT&T, CBS, Coca-Cola,
GE, Hewlett-Packard, IBM, the Japanese Management Association,
NASA, NBC, Procter & Gamble, and the United States Olympic
Swimming Team. He earned his doctorate from Stanford University
in a self-conceived program in the history of ideas. He
lives in Atherton, California, with his wife, Wendy, and
their two children, Athena and Alex.
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