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The Age of Innovation: Making Business Creativity a Competence, Not a Coincidence
by Felix Janszen

London: Pearson Education, 2000

For successful innovation, you need to have insight into the innovation process. An increasing number of managers are aware of new fields such as chaos theory and complexity theory, and these theories can help them to understand the processes in their environment.

The Age of Innovation applies the principles of these theories to the daily life of managers. It combines thought leadership with the tools necessary to produce practical solutions, to ensure your company has the competitive edge.

Felix Janszen is Professor in Management of Technology at the Rotterdam School of Management. Prior to this position he worked as a Director of Research and Development within the pharmaceutical industry. He is the author of several published articles on the management of innovation. The primary focus of his work is in modelling the innovation process and developing tools that support the management of new product and business development.

 
   
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