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Have you ever wondered how creative entrepreneurs
such as Robert Crandall at American Airlines or Steven Jobs,
founder of Apple Computer, manage to conjure up simple,
creative solutions that pull in billions of dollars from
the competitive marketplace? In Breaking Through,
Tom Logsdon explores the powerful problem-solving techniques
that help them devise simple, creative solutions. Then he
shows you how to accentuate your own problem-solving skills,
how to implement your best solutions in large organizations,
and how to convert your fledgling ideas into big profits!
The 78 lessons in Breaking Through
are filled with the stories of individuals whose simple,
creative solutions have transformed whole industries (in
some cases whole societies). With simple balloon diagrams,
worksheets, flowcharts, and other practical aids to creativity,
Logsdon gives you the tools to unravel your own problems
and package your best ideas so they will capture the enthusiasm
of business leaders and entrepreneurs.
Don't wait for the creative bug to bite.
By mastering and using the six winning strategies on the
arc of creativity, you can lead a more stimulating life,
help America's competitive posture, and enhance the value
of your own career.
Tom Logsdon is a senior aerospace engineer
at Rockwell International in Seal Beach, California. He
has written 25 books, most of which deal with creativity,
robotics, computer technology, and space exploration. He
also delivers professional platform lectures on simple,
creative problem-solving techniques to audiences all around
the globe.
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