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Swarm Creativity introduces a powerful
new concept -- Collaborative Innovation Networks, or COINs.
Its aim is to make the concept of Coins as ubiquitous among
business managers as any other methodology to enhance quality
and competitive advantage. The difference, though, is that
Coins are nothing like other methodologies. A COIN is a
cyberteam of self-motivated people with a collective vision,
enabled by technology to collaborate in achieving a common
goal -- an innovation -- by sharing ideas, information,
and work. It is no exaggeration to state that Coins are
the most productive engines of innovation ever.
Coins have been around
for hundreds of years. Many of us have already been part
of one without knowing it. What makes Coins so relevant
today, though, is that the concept has reached its tipping
point -- thanks to the Internet and the World Wide Web.
This book explains why Coins are so important to business
success in the new century. It explains the traits that
characterize COIN members and COIN behavior. It makes the
case for why business ought to be rushing to uncover their
Coins and nurture them, and it provides tools for building
organizations that are more creative, productive, and efficient
by applying principles of creative collaboration, knowledge
sharing and social networking. Through real-life examples
in several business sectors, the book shows how to leverage
Coins to develop successful products in R & D, grow
better consumer relationships, establish better project
management, and build higher-performing teams. In short,
this book answers four key questions: Why are Coins better
at innovation? What are the key elements of Coins? Who are
the people that participate in Coins, and how do they become
members? And how does an organization transform itself into
a Collaborative Innovation Network?
Peter A. Gloor is a Research Fellow at
both the Center for Coordination Science at MIT's Sloan
School of Management and the Center for Digital Strategies
at Dartmouth University's Tuck School of Business, exploring
Collaborative Innovation Networks. Until the end of 2002,
Gloor was a Partner with Deloitte Consulting, leading its
e-business practice for Europe; before that, he was a Partner
with PricewaterhouseCoopers and the Section Leader for Software
Engineering at Union Bank of Switzerland.
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