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Today's business mantra is speed, flexibility
and radical innovation. Success in our sharply competitive
and chaotic world depends on the willingness to explore
and act on possibility. However, few businesses know how
to create cultures of innovation.
Putting imagination at the center of business
can lead to remarkable transformations. Where would computing
be today if Andy Grove, Steve Jobs and Bill Gates didn't
act on their sense of possibility? Businesses that invest
in ideas realize the greatest return on imagination. They
know ideas are the currency of the future.
Wujec and Muscat argue that business and
imagination are equally important and that it is time to
intertwine them in a more significant way than ever before.
Return on Imagination gives you the tools and insight
that spark your inner genius to thrive in the Imagination
Economy.
Tom Wujec works in the emerging industry
of interactive visualization. He has worked as creative
director and developer of interactive media and has spoken
internationally on innovation and creativity. Wujec is the
author of two bestselling books on creative thinking: Five
Star Mind and Pumping Ions, which have been translated
into seven languages.
Sandra Muscat works in creating and developing
new business opportunities for the retail industry. She
has worked as director in international marketing and sales,
advertising and operations in both the private and public
sectors. Sandra continues to develop her lifelong passion
for art and storytelling.
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