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With Serious Creativity, creative
genius and bestselling author Edward de Bono brings right
up to date his landmark concept of lateral thinking, incorporating
twenty-five years of extensive practical experience in the
deliberate use of creativity and producing the fundamental
book on deliberate creative thinking. Serious Creativity
makes creative thinking a usable skill at last.
Edward de Bono is the leading authority
on creative thinking. He is the founder and director of
the International Creative Forum, which brings together
such leading corporations as IBM, Prudential, Du Pont, Merck,
Nestle, and British Airways. He has written forty-one books
in the field -- including the international bestsellers
Six Thinking Hats and Lateral Thinking --
which have been translated into twenty-six languages. De
Bono was a Rhodes Scholar at Oxford and has held appointments
at the universities of Oxford, Cambridge, London, and Harvard.
He lives on a private island in Venice.
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