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Why, with so much focus on organizational
change, is there so little successful change? Is it the
result of poor planning? The economy? Foreign competition?
The fundamental reason is that most corporations fail to
understand basic laws of structure that determine a business's
success or failure. Often managers attempt to impose change
on a weak foundation. Robert Fritz examines the underlying
structures that support business strategy, with the insight
that structure gives rise to behavior. Once they understand
these structural forces, managers can realize their company's
goals by applying the right principles.
Fritz outlines the basic laws that determine
a corporation's success or failure. He describes the difference
between structural advancement and structural oscillation,
and shows how, if an organization is poorly structured,
success in one department can actually cause difficulties
in another -- increased sales can strain manufacturing capacity;
reinvestment can lead to declining market performance. Corporate
Tides reveals techniques that can be used at all levels
of an organization, from project teams to senior groups
doing strategic planning, and demonstrates how to create
consistency throughout the organization.
Robert Fritz is the founder of the field
of structural consulting. Through his company, Technologies
for Creating, over 50,000 people throughout the world have
taken his seminars. He is also founder of The Fritz Consulting
Group, and his clients include many Fortune 500 companies.
He is the author of the best-selling books The Path
of Least Resistance and Creating.
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