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Just as the Silk Road was once the world's
great trade route, so the eRoad is poised to become the
trading highway of the 21st century. Just as the invention
of the printing press and bookkeeping created a paper-based
information economy, so the new economy is powering business
and society towards a new form of capitalism: the electronic
b@zaar.
The new world that is being created requires
a new model for understanding it. In a unique and powerful
book describing the implications for any business -- from
retailing and manufacturing to broadcasting and advertising
-- Robin Bloor offers a simple yet powerful set of four
fundamental business models:
- the hockey stick curve -- providing a
way to understand the extraordinary growth of web companies
and the web itself
- the publish/subscribe mechanism -- revolutionizing
the communications power of both the consumer and producer
- the force of automation -- driving continuing
innovation
- the new economics of the b@zaar -- powering
the complete transformation of the buy/sell transaction
and the supply chain
The author offers concise and practical
advice on how to transform a bricks-and-mortar business
into an ebusiness -- eConstructing your enterprise. Bloor
explains the meaning of an eBrand and the reality of an
eChannel and offers strategies for attracting and keeping
these new eCustomers.
However the book does not stop there. It
paints a revealing picture of the new economic landscape
with its alligator pools, and its circuses and sideshows.
It then concludes with a compelling future vision of a world
turned upside down by the individual power of the new electronic
citizen.
For virtual entrepreneurs and all those
whose very existence depends on unleashing the power of
the internet to gain a competitive advantage, The Electronic
B@zaar offers a recipe for growth in the new world of
e-business.
Unlike many writers on e-commerce Robin
Bloor has extensive experience in the field. He has transformed
his own business, Bloor Research, into a successful web
business which actually makes a profit, in apparent defiance
of the dot.com trends. His business runs three different
web sites: IT-Director.com, IT-Analysis.com and IT-Seek.com.
He also acts as an eConsultant to a number of large organizations,
including banks, software businesses and publishing companies.
Apart from being CEO of Bloor Research,
the leading IT analysis organization in Europe, Robin Bloor
is also an author and publisher of a series of industry
reports on corporate computer strategy including the bestselling
The Enterprise by Other Means.
He is frequently featured in such business media as the
Financial Times
and The Wall Street Journal.
He lives in Milton Keynes.
Visit http://www.TheElectronicBazaar.com
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