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The world-renowned McKenna Group, and colleagues OC & C,
provide the most complete picture to date of the electronic business-to-business
landscape and its likely evolution. Digital Storm
is not about the Internet. It is about doing business in the new century. In 1999
Lou Gerstner, Chief Executive of IBM, commented: "The dot.coms are only the
fireflies before the storm." While much has been written about the fireflies,
the current book focuses on the storm. More specifically, it provides insights
to help companies sail through the digital storm, while exposing shortcomings
in past and present concepts. Leading companies are
still licking their wounds from the early turbulence of the digital storm and
unable to comprehend the ensuing lull. This book will help them to fully grasp
the underlying forces that are re-shaping the way business is done.
The McKenna
Group from Silicon Valley is the leading strategic consulting firm for technology-enabled
growth. Digital Storm is its definitive statement on how business will
be conducted in a networked world-starting now. It is about creating and executing
strategies that work and ensuring that companies profit from the fundamental revolution
being created by the electronic marketplace. The book provides examples from innovative
enterprises including Dell, Enron, Cisco, and GE, from pioneers, such as VerticalNet,
as well as many sector analyses to illustrate its perspectives. Digital
Storm is the authoritative resource for the next generation of e-business. Philip
Gerbert is a Partner of the McKenna Group and is based at its headquarters in
Silicon Valley. He has extensive experience in Electronic Business/Electronic
Commerce, Internet Infrastructure and Innovation Management. He serves large multinationals
as well as emerging new players. He is on the board of several Silicon Valley
ventures and is a regular contributor to major business publications. Alex
Birch is a Director in the London office of OC & C Strategy Consultants. His
particular interest lies in how to exploit new technologies to achieve growth.
He advises companies -- both large and small -- in the telecommunications, media,
entertainment and leisure industries. He is on the board of a number of early-stage
businesses. Greg Schnetkamp heads the German
office of OC & C Strategy Consultants. He is an internationally acclaimed
authority in the retail and services sectors and has been heavily involved in
the development of strategies for leading companies entering the New Economy in
a broad range of sectors. Together with Dirk Schneider he wrote a German language
precursor of the current book called E-Markets.
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