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Managers now know that knowledge
is an organization's most vital competitive asset. But most
are still struggling with the practicalities. How can knowledge
be leveraged into marketplace success in any organization?
The Knowledge Advantage: 14 Visionaries
Speak on Leveraging Knowledge for Marketplace Success
brings together a truly stellar line-up of the world's greatest
knowledge gurus including John Seely Brown, Peter Drucker,
Ikujiro Nonaka, and Blur co-authors Stan Davis and
Chris Meyer. Each of these knowledge champions tackles a
different aspect of the new economy's most vital resource,
including:
- How to turn knowledge into products
- Understanding the dynamics of knowledge
creation
- Building knowledge into strategy
- Profiting from the new economics of knowledge
- What does it mean to manage knowledge?
- How much of the challenge is technological
and how much is cultural?
The Knowledge Advantage is nothing
less than a conversation with the world's knowledge giants.
Rudy Ruggles is at the Ernst and Young
Center for Business Innovation and is the author of Knowledge
Management Tools.
Dan Holtshouse is Director of Corporate
Strategy, Knowledge Initiatives at Xerox Corporation.
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