The recruiting game has changed. It now takes more than simply attending a campus career fair, hosting as information session, and posting job descriptions to draw the best young talent to work for your organization. Companies often make simple mistakes that cost them recruits. They schedule information sessions on exam night. They are unclear about their most attractive features and often highlight the wrong ones.

Recruit or Die provides a powerful, inside look at the entry-level college recruiting game. You don’t have to be the biggest and most well-known company to scoop up the best and the brightest on campus. Small, young, or even nonprofit companies can also get top graduates -- without a Wall Street budget -- if they learn the secrets of America’s top recruiters. Based on  surveys and interviews of more than one thousand students, Recruit or Die provides dozens of anecdotes and case studies to show how successful recruiters work their magic and how unsuccessful recruiters blow it. You’ll learn key strategies that will help you:

• Lure the most talented recruits when they’re only freshmen or sophomores with creative seminars and internships… Build your brand early so you’re not overlooked later.
• Pitch your entry-level positions as the first step toward a glittering resume or a leg up before grad school…Avoid sounding like a dead-end company.
• Stay in touch with new recruits during the crucial “long honeymoon”  when communication is more important than ever… Create a community of first-year employees.

Straight from the front lines of elite recruiting, Recruit or Die shows how any company can conquer the campus.

Chris Resto, founding director of MIT’s largest professional development and internship program, the Undergraduate Practice Opportunities Program (UPOP), has advised hundreds of companies and thousands of college students on recruiting. Previously, he recruited and managed new graduated for Capgemini.

Ian Ybarra, a recent MIT graduate, assisted Resto with UPOP as an undergraduate and has since written for publications such as Inc., Forbes.com, and FastCompany, com.

Ramit Sethi, a recent Stanford graduate, is cofounder and vice president of marketing for the online start-up PBWiki and writes a personal finance blog for young people.