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Packaged, filtered, controlled conversations are out. Open, two-way, authentic communications with your customers are in. We’re entering a new age of corporate communications, and blogs are a key enabler of a better way of talking with customers, employees, the media, and other key constituencies.
In The Corporate Blogging Book Debbie Weil provides a clear-eyed look at blogging as a marketing communications strategy -- what works, what doesn’t, and why creating and maintaining a good blog is worth the effort.
Weil demystifies corporate blogging by stripping away the technical jargon and showing you exactly what your customer needs from your blog. She urges managers and executives to confront their fear of blogging. She explains ho to avoid legal pitfalls, who should be doing the blogging, and how to keep readers coming back.
Weil explains how corporations like Google, GM and IBM are maintaining popular blogs and connecting with their customers. Whether your company is large or small, make your way into the blogosphere, and let Debbie Weil show you how to get it right the first time.
Debbie Weil is an online marketing consultant and popular speaker. She publishes an award-winning e-newsletter, WorldBiz Report, and her popular blog, BlogWriteForCEOs.com, has been named one of the most influential authorities on business blogging. Her consulting company,WorldBiz.com, Inc., helps large companies become more media-savvy and customer-and employee-friendly using blogs, RSS, podcasts, wikis, and other social media. She lives in Washington, D.C., with her husband.
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