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At best one company in ten is able to sustain
profitable growth. Yet capital markets demand that all companies
seek it relentlessly and mercilessly punish those who fail.
Why is consistent, persistent growth so difficult to achieve?
Surprisingly, it's not for lack of great ideas or capable
managers, nor is it because customers are too fickle or
innovation too unpredictable. Innovation fails, say Clayton
M. Christensen and Michael E. Raynor, because organizations
unwittingly strip the disruptive potential from new ideas
before they ever see the light of day.
In his worldwide bestseller The Innovator's
Dilemma, Christensen explained how industry leaders
get blindsided by disruptive innovations precisely
because they focus too closely on their most profitable
customers and businesses. The Innovator's Solution
shows how companies get to the other side of this dilemma,
creating disruptions rather than being destroyed
by them.
Drawing on years of in-depth research and
illustrated by company examples across many industries,
Christensen and Raynor argue that innovation can be a predictable
process that delivers sustainable, profitable growth. They
identify the forces that cause managers to make bad decisions
as they package and shape new ideas -- and offer new frameworks
to help managers create the right conditions, at the right
time, for a disruption to succeed. The Innovator's Solution
addresses a wide range of issues, including:
- How can we tell if an idea has disruptive
potential?
- Which competitive situations favor incumbents,
and which favor entrants?
- Which customer segments are primed to
embrace a new offering?
- Which activities should we outsource,
and which should we keep in-house?
- How should we structure and fund a new
venture?
- How do we choose the right managers to
lead it?
- How can we position ourselves where profits
will be made in the future?
Revealing counterintuitive insights that
will change your perspective on innovation forever, this
landmark book shows how to create a disruptive growth engine
that fuels ongoing success.
Clayton M. Christensen, DBA, is the Robert
and Jane Cizik Professor of Business Administration, with
a joint appointment in Technology and Operations Management
and General Management, at Harvard Business School.
Michael E. Raynor, DBA, is a Director
at Deloitte Research, the thought leadership arm of Deloitte.
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