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People and organizations at every stage
of Internet sophistication face the same burning question:
How should they change in order to succeed in a digital
world?
Renowned thinker and business trailblazer
Rosabeth Moss Kanter says answers will be found not in cyberspace
but on the ground, where real people connect, collaborate,
and form thriving human communities. In this eye-opening
book, Kanter explores what she calls "e-culture"
-- a new way of living and working that will transform every
aspect of today's organizations.
Kanter argues that networks of relationships,
not just new technologies, permit speed and seamlessness,
encourage creativity and collaboration, and release energy
and brainpower -- the "soul" of e-business. And
every organization -- from dotcoms to dotcom-enablers
(technology and service providers) to wannadots (traditional
companies struggling to embrace the Web) -- must learn to
build and foster them.
Based on a landmark project with rare on-site
access, over 300 interviews, and a 785-company global survey,
Evolve! provides a hands-on blueprint for adopting
the core principles of e-culture: treat strategy as improvisational
theater; nurture networks of partners; reconstruct organizations
as online and offline "communities"; and attract
and retain top talent.
With colorful and memorable stories, Kanter
illuminates vast differences between older, more conservative
companies and aggressive, born-digital dotcoms. She takes
us deep inside evolving organizations -- including IBM,
eBay, Reuters, Sun Microsystems, Razorfish, Abuzz, barnesandnoble.com,
Williams-Sonoma, and pioneering public schools -- to provide
best practices from e-culture pacesetters and cautionary
lessons from Internet laggards. Defining the skills leaders
need to master change, she reveals how dotcoms and dotcom-enablers
can grow fast while crafting a great culture, and how wannadots
can benefit by becoming Web-enabled.
For anyone who wants to realize the potential
and avoid the pitfalls of the Internet Age, this pathbreaking
book identifies and analyzes the emergence of e-culture
-- and provides a lively, roll-up-your-sleeves guide to
profiting from tomorrow.
Rosabeth Moss Kanter is the Ernest L.
Arbuckle Professor of Business Administration at Harvard
Business School. She has been named one of the "50
Most Powerful Women in the World" by The Times
of London, and is the author of several bestselling books.
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