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As the Harvard Business Review's
strategy editor, Joan Magretta helped readers to see beyond
the hype that surrounds the much-discussed but frequently
misunderstood "new economy." Her work with the
world's most influential business thinkers and executives
has shaped our understanding of the practical issues of
leadership, organization, and strategy that every manager
must confront in this emerging era. Now, Magretta selects
some of the most perceptive articles and interviews from
the Review in a collection that will help readers
make sense of the new managerial agenda.
With its balanced coverage, Managing
in the New Economy helps us sort out what is truly new
about the new economy and what endures from the old. The
articles are organized around important managerial issues,
revealing how the dynamics shaping the new economy are changing
both managers' priorities and the tools they use to make
decisions. Part I addresses the principal issues of strategy,
analysis, and competition. In Part II, Magretta turns our
attention to the new realities of leadership and organization.
Part III brings these issues to life as three CEOs describe
how their organizations are tackling the challenges of managing
in the new economy.
With renowned contributors -- from writers
such as Michael Porter, C. K. Prahalad, and Peter Drucker
to business leaders such as Michael Dell -- this invaluable
collection explores the new mind-set executives in every
industry must embrace in order to keep pace with the trends
in technology, networks, knowledge, and globalization that
are shaping the new economy.
Joan Magretta is a writer and consultant
based in Cambridge, MA. She was the Harvard Business
Review's strategy editor from 1995 to 1999, and the winner
of the 1998 McKinsey award for the best HBR article
of the year. Prior to joining HBR, she was a partner
at the management consulting firm of Bain & Co.
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