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At a time in which globalization impacts
corporate strategy as never before, corporate leaders are
challenged to consider all the implications of a new global
economy. Characterized by a myriad of competing forces,
this new global economy is highlighted by unprecedented
advances in technology of all kinds.
With such unrelenting change blurring the
view, corporate leaders need the benefit of the best thinking
in order to focus on the right global strategies. World
View offers just such thinking, featuring examples of
strategies and best practices used by successful companies
worldwide in moving toward global markets. In his introduction
to this collection of Harvard Business Review articles,
editor Jeffrey Garten pinpoints five emerging themes:
- Operating in a global market requires
CEOs to rethink every aspect of their strategies
- The best strategies require that organizations
gather massive amounts of information and process it effectively
- Companies that succeed on a global scale
are constant innovators, learning and implementing simultaneously
- Great global companies create cultures
conducive to extensive internal and external collaboration
and networking
- Radical change brings unprecedented opportunity
to capture markets and enhance shareholder value
Seeing globalization through the eyes of
leading thinkers and executives who have mastered its challenges,
World View presents forward-thinking insights for
corporate leaders determined to succeed in the always-new
and uncertain global economy.
Jeffrey E. Garten is Dean and Williams
S. Beinecke Professor in the Practice of International Trade
at the Yale School of Management.
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