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1977, Mitchell and Coles have assisted hundreds of major companies
to develop competitive advantages. In 1992, they launched
a landmark tracking study of company and CEO best practices
in achieving sustained top performance. Their many articles
based on this information in Chief Executive Magazine
and Directors & Boards since 1992 have already
established a higher standard for CEOs and their companies.
With The Ultimate Competitive Advantage,
they've drawn on their proprietary experiences with and
knowledge of top-performing small to large companies and
nonprofits to raise CEO and company standards again. They
show how all organizations can continually reinvent themselves
to build increasing competitive advantages while improving
growth and profitability. In doing so, they cite previously
secret lessons from top-performing business leaders to guide
you. The book is filled with detailed new knowledge, questions
and management processes combining the most successful companies'
latest methods.
Donald Mitchell is CEO and chairman and
Carol Coles is COO and president of Mitchell and Company,
a strategy consulting firm they cofounded in 1977. They
have contributed to many business model innovations, including
more profitable ways to gain market share, adjust prices,
reduce costs, add new customer benefits, improve customer
and product mix, lower costs of capital, increase stock-price
multiples, attract more supportive shareholders and anticipate
stock-market reaction to corporate decisions. Mitchell and
Coles are coauthors of The 2,000 Percent Solution
(with Robert Metz) and The Irresistible Growth Enterprise.
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