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Working for nearly three years with and
for leading companies including Citigroup, American Express,
Epsilon, Apple, and Fidelity -- with notable political and
not-for-profit campaigns along the way -- Steve Cone has
the kind of hard-earned, high-level experience that translates
into valuable, tested ideas on what really works -- and
doesn't -- in marketing.
In Steal These Ideas!, Cone delivers
hundreds of pearls in a sharp, no-nonsense, and witty style
on facets of marketing, branding, and advertising with all
the candor and freshness you'd expect from a knowledgeable
good friend in the business.
Illustrated throughout with examples of
the good, bad, and ugly in advertising, this is the secret
stuff that no one ever teaches. Steal these ideas and become
a marketing star today!
Steve Cone is managing director and head
of advertising and brand management at Citigroup Global
Wealth Management. Along with five other senior executives,
he coordinates worldwide brand management for all of Citigroup's
businesses in more than one hundred countries, encompassing
200 million customers.
Over his thirty-year career -- half of
it in financial services -- Cone has earned a reputation
for innovative marketing management, including stops along
the way at Key Corp., American Express, and Fidelity. A
truce out-of-the-box thinker, Cone is known for imaginative
solutions to tough marketing issues.
Cone lives in Manhattan with his wife
and son.
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