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In Megatrends and Megatrends 2000,
both number-one bestsellers, authors John Naisbitt and Patricia
Aburdene predicted the shift from an industrial to an information
economy, the booming 1990s and the power of High Tech/high
touch. Today, information technology is a trillion-dollar
sector.
Today's business world is undergoing massive
change. As corporate scandals, the tech bubble and a mistrustful
public compel business to demonstrate ethics, trust and
integrity, a grassroots movement of CEOs, investors, consumers
and "ordinary" managers are living the ideology
of Conscious Capitalism.
Megatrends 2010 tells you how to
capitalize on the changes ahead. Highly successful business
leaders at all levels are themselves using a variety of
consciousness-transforming practices and encouraging their
colleagues to affirm socially responsible values at work.
As more people turn inward to embrace spirituality and values,
leading-edge companies have discovered that social and environmental
values enhance profit and productivity.
Once in a great while a book comes along
that challenges conventional wisdom and opens the floodgates
to the future. Megatrends 2010's blend of meaning,
morals and bottom-line economics celebrates the demise of
Business as Usual and the birth of Conscious Capitalism.
Megatrends 2010:
- Explains why firms like Timberland, Wainwright
Bank, 3M, Chiquita Brands, Motorola, Intel and others
are taking a stand for corporate social responsibility.
- Shows that more than 63 million Conscious
Consumers prefer to buy from companies who share or reflect
their values and lifestyle.
- Describes the surprising power of conscious
techniques to enhance productivity.
- Shows that socially responsible and green
funds often outperform mainstream mutual funds.
- Explores the New Economy of Consciousness
and the quest for ethics in business within the legal
confines of modern capitalism.
Patricia Aburdene, co-author of four
Megatrends books, has addressed business audiences
throughout the world. Her 25-year career began at Forbes
magazine. In recognition for Megatrends for Women,
she was appointed public policy fellow at Radcliffe College.
Patricia holds three honorary doctorates and resides in
Cambridge, Massachusetts, and Telluride, Colorado. Her web
site is www.patriciaaburdene.com.
Read more
at Hampton Roads Publishing...
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