|
The fault line -- that dangerous,
unstable seam in the economy where the Internet and other
powerful innovations meet and create market-shattering tremors.
Every company lives on it; no manager can control it. Everyone
must learn to deal with it.
Now, Geoffrey Moore, author of Crossing
the Chasm and Inside the Tornado, two bestselling
works that helped guide the high-tech revolution, explores
the new management paradigms that will guide businesses
in the twenty-first century, showing them how to survive
and thrive on the fault line.
In this long-awaited new book, Moore turns
his attention to the most important question for businesses:
How can companies that rose to prominence prior to the age
of the Internet manage for shareholder value now that the
Internet is upon us?
The old management truths are dead. Business
models that worked admirably until the last decade of the
twentieth century must be replaced. The dotcoms are invading
every sector of commerce, overturning established relationships,
reenigineering markets, attacking long-established price
points, and disintermediating longstanding institutions.
What should management do when it is under
direct assault from companies no one ever heard of even
a few years ago?
In a book that will reset the management
agenda in the age of the Internet, Moore shows why sensitivity
to stock price is the single most important lever for managing
in the future, both as a leading indicator of shifts in
competitive advantage and as an employee motivator for making
necessary changes in organizations heretofore impervious
to change. He prescribes a new agenda for management teams
that includes:
- New strategies for achieving and sustaining
competitive advantage
- New metrics to keep management teams
on course with these strategies
- A specific blueprint for how the blue-chip
companies can meet the challenge of the dotcoms
- Models of organizational change for each
stage of market development
- The crucial role of declaring a culture
in enabling swift response to global change
Today practically every company, whether
inside the high-tech sector or not, is living on the fault
line. By synthesizing his groundbreaking earlier work on
the dynamics of technology-based markets with a new focus
on managing publicly held corporations for shareholder value,
Geoffrey Moore provides a highly prescriptive guide for
any company struggling to manage the disruptive forces of
the new economy.
In Crossing the Chasm and Inside
the Tornado, Moore created a new language for navigating
the technology adoption life cycle. In Living on the
Fault Line, he once again offers a brilliant set of
navigational tools to help meet today's defining management
challenge -- managing for shareholder value in the age of
the Internet.
Geoffrey A. Moore is chairman and founder
of the Chasm Group, where he still actively consults. He
serves as a venture partner at Mohr Davidow Ventures. He
has been named one of the Elite 100 leading the digital
revolution by Upside magazine.
|
