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Knowledge has always resided in organizations -- but it wasn't
until the Information Age put a premium on ideas that intellectual capital was
recognized as a crucial resource. Now, forces like technology, globalization,
and the rise of free agency and virtual workplaces are bringing another form of
"hidden" capital to the forefront. In Good
Company is the first book to examine the role that social capital -- a company's
"stock" of human connections such as trust, personal networks, and a
sense of community-plays in thriving organizations. Written by leading knowledge
management experts Don Cohen and Laurence Prusak, this groundbreaking book argues
that social capital is so integral to business life that without it, cooperative
action -- and consequently productive work -- isn't possible, The authors help
today's leaders understand the nature and value of social capital, suggest ways
they can encourage and enhance it, and explore how they can protect this vital
but increasingly vulnerable resource in a volatile, virtual world. Drawing
on major social and economic theories, and the experiences of organizations including
the World Bank, Aventis Pharma, Alcoa, Russell Reynolds, and UPS, In Good Company
identifies the social elements that contribute to knowledge sharing, innovation,
and high productivity. The authors convincingly show how almost every managerial
decision -- from hiring, firing, and promotion to implementing new technologies
to designing office space -- is an opportunity for social capital investment or
loss. They also reveal the benefits that derive from investments in social capital,
such as greater commitment and cooperation, increased talent retention, and more
intelligent responses to customer needs.. A landmark
book on the critical role that relationships play in organizational success, In
Good Company helps employees at all levels recognize the power of social capital
to help people work better and make organizations better places to work.
Don Cohen is a writer, consultant, and the editor of Knowledge
Directions. Laurence Prusak is Executive
Director of the IBM Institute for Knowledge Management and coauthor of Working
Knowledge: How Organizations Manage What They Know.
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