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The Internet is driving all businesses --
not just cutting-edge technology ventures but veteran industries
like newspapers and car dealerships -- to radically rethink
the way wealth is created within their organizations. Real
value is no longer measured merely by hard assets on balance
sheets, but rather in the skills, knowledge, brands, and
other intangible assets that are leveraged, transferred
and shared through digital networks. Now, Don Tapscott,
bestselling author of The Digital Economy and Growing
Up Digital, organizes some of the Harvard Business
Review's most insightful articles into a framework for
understanding the new dynamics of value and wealth in the
networked world.
A rich mix of ideas and insights, Creating
Value in the Networked Economy explores all aspects of the
interconnected business environment, from the importance
of trust in the virtual organization and the changing nature
of customer relationships to new ways that companies can
generate returns from their intellectual assets. The real-world
examples from companies such as Amazon.com, eBay, The
Wall Street Journal, and Auto-by-Tel help managers to
see more clearly the opportunities for transfiguring their
business around the Internet. The contributors include many
members of the digerati -- Regis McKenna, Stan Davis, John
Hagel, and James F. Moore -- as well as the incomparable
Charles Handy.
Tapscott's thought-provoking introduction
highlights the key themes and unites the articles into a
valuable resource for managers. Through real-world, authoritative
examples from today's leading thinkers, Creating Value
in the Network Economy helps us to understand the new
and still-emerging opportunities, challenges, and institutions
for creating wealth in the networked economy.
Don Tapscott is an internationally sought
advisor, author, and speaker on the new economy. He is chairman
of the Alliance for Converging Technologies -- a think tank
conducting a series of investigations into how the Net is
changing business strategy and government. Tapscott is the
author of seven books, including the bestsellers Paradigm
Shift, The Digital Economy, and Growing Up
Digital.
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