|
Here is the book -- by the recognized architects of the Balanced
Scorecard -- that shows how managers can use this revolutionary tool to mobilize
their people to fulfill the company's mission. More than just a measurement system,
the Balanced Scorecard is a management system that can channel the energies,
abilities, and specific knowledge held by people throughout the organization toward
achieving long-term strategic goals. Kaplan and Norton
demonstrate how senior executives in industries such as banking, oil, insurance,
and retailing are using the Balanced Scorecard both to guide current performance
and to target future performance. They show how to use measures in four categories
-- financial performance, customer knowledge, internal business processes, and
learning and growth -- to align individual, organizational, and cross-departmental
initiatives and to identify entirely new processes for meeting customer and shareholder
objectives. The authors also reveal how to use the Balanced
Scorecard as a robust learning system for testing, gaining feedback on, and updating
the organization's strategy.
Finally, they walk through the steps that managers
in any company can use to build their own Balanced Scorecard. The
Balanced Scorecard provides the management system for companies to invest
in the long term -- in customers, in employees, in new product development, and
in systems -- rather than managing the bottom line to pump up short-term earnings.
It will change the way you measure and manage your business. Robert
S. Kaplan is the Arthur Lowes Dickinson Professor of Accounting at the Harvard
Business School. David P. Norton is the president of Renaissance Solutions, Inc.
They are the authors of three seminal Harvard Business Review articles
on the Balanced Scorecard.
| 
