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Successful companies rely on traditional
factors of production for their survival. Yet the most important
and sustainable sources of competitive advantage -- knowledge,
customer relations, supply-on-demand, micromanagement, and
other forms of "intellectual capital" -- often
don't even appear on many companies' reporting systems.
The results of this lack of attention to intellectual capital
can be disastrous for companies and their stockholders.
Providing an organizational system that
helps managers maximize the flow of intellectual capital
in their companies, Intellectual Capital presents
the insights gained by leading experts from the practice,
research, and consulting side of business management. Starting
with a definition of intellectual capital and its main components,
the book offers a step-by-step "process model"
to rooting out corporate inefficiency at all levels. Illustrated
with vivid case studies, the book also covers the latest
thinking and practices of the "second generation"
of intellectual capital measures into a single "IC
Index" to linking them with shareholder value creation
systems.
Johan Roos is Professor of General Management
and Strategy at International Institute for Management Development
(IMD) in Lausanne, Switzerland. The author of more than
ten books, including Managing Knowledge, Organizational
Epistemology and Strategic Alliances, and numerous
scholarly articles, he is a frequent conference presenter
to corporations worldwide.
Goran Roos is Chairman of Intellectual
Capital Services (ICS), and Industrial Professor at the
Norwegian School of Management. He serves as a board adviser
to several international corporations.
Nicola C. Dragonetti is a business consultant
with ICS and a researcher on IC.
Leif Edvinsson is Vice President and
Corporate Director of IC and Skandia Future Centers in Sweden.
A recognized pioneer in the area of IC, he is the co-author
of Intellectual Capital: Realizing
Your Company's True Value by Finding its Hidden Brainpower.
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