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From the millions of people with a conviction or cause they’re eager to share, to the thousands of corporations looking for a more effective and reliable way to build trust-based relationships with their customers, it’s no wonder that an astonishing 80,000 new web logs –- or “blogs” –- are appearing daily. Unfortunately, this includes employees who might reveal confidential company information, and even official corporate blogs that could misrepresent company finances. Everyone. it seems, is blogging, and any organization that fails to take advantage of this exciting new platform, while also protecting itself from legal liabilities as well as critical or defamatory remarks is sure to suffer.
Blog Rules is a best-practices guide to setting the blog policies and [procedures you need. Learn how to: Legally and ethically regulate employees’ personal blogs that mention the company. Protect trade secrets. and other proprietary information. Manage the kegal and business exposure associated with corporate blogs. Respond swiftly and effectively to blog assaults against the company –- and much more.
The book helps you control your message and your brand, showing you how to train and familiarize your people with the rules you’ve established, and how to protect your reputation from both internal and external sources. Featuring secrets, strategies, and actual success stories, including IBM and Stonyfield Farm, Blog Rules is the one guide you need to ensure that your organization is helped, not hindered, by this revolutionary tool.
Nancy Flynn is founder and executive director of The ePolicy Institute, a leading source of e-mail-related products and services. She is regularly quoted in major media including the Chicago Tribune, the NY Times, the LA Times, USA Today, NPR, and CNN. She is the author of The E-Policy Handbook and E-Mail Rules. Ms. Flynn lives in Columbus, Ohio.
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