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The How of Wow: A Guide to Giving a Speech That Will Positively Blow 'em Away
by Tony Carlson

New York: AMACOM, 2005

Have you ever given a speech that people remembered ten years later? Is ten days more like it, or even ten minutes? Even if you're one of the blessed few who are cool, comfortable, and confident at the podium, that doesn't mean that what you're saying is registering in any meaningful way.

If you want your speeches to really resonate and shine among the countless yawn-inducing presentations heard (and immediately forgotten) every day, this book gives you a treasure trove of proven ideas and techniques for: getting attention, empathy, and respect from your audience - identifying and correcting common speech-killing mistakes - developing a bigger and better stage presence - and more. With The How of WOW, you'll make it through the speech process brilliantly, and your message will be heard -- and better yet, remembered, long after your speech is over.

Tony Carlson has 30 years of experience as a communications executive, award-winning journalist, educator, and corporate writer. He is currently Editor of Corporate Communications for Bell Canada. He lives in Burlington, Ontario.

 
   
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