|
| Chapter
1 - Your Brand: How to Create an Indelible Mental Mark |
|
| Chapter
2 - Brand Checkup: Is Your Tattoo One Big Smudge? |
|
| Chapter
3 - Brand Moi: Your Personal Brand |
|
| Chapter
4 - Brand Warriors: Qualities of Great Brand Builders |
|
| Chapter
5 - Branding Basics: How to Construct Your Tattoo Plan |
|
| Chapter
6 - Brand Naming: Art, Skill, and Luck |
|
| Chapter
7 - Four Engines of Brand Development |
|
| Chapter
8 - The Fifth Engine: Eleven Tattoo Tactics That Speak
Loudly Even When You Whisper |
|
| Chapter
9 - Internal Branding: Breathing the Brand into Your
Organization |
|
| Chapter
10 - Before You Brand, Protect Your Assets |
|
| Epilogue:
Top-Ten Tattoo Taboos |
|
|
