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Brain Tatoos: Creating Unique Brands that Stick in Your Customers' Minds
by Karen Post

New York: American Management Association, 2005

Book summary

Your brand will be so strong, customers won't be able to get it out of their heads!

A solid brand leaves a positive impression in the customer's mind, but the impression made by an exceptional brand is virtually indelible. With Brain Tatoos, you will learn exactly how to make your brand truly distinct -- and unforgettable. Karen Post isn't going to waste your time with complicated theories or unnecessary marketing jargon. She is going to show you how to maximize your brand's impact, with proven ideas and the practical tools she has used to help her best clients dominate their markets.

Karen Post, The Branding Diva™, is a consultant on branding issues. For more than 20 years, she has provided strategic branding counsel and programs for organizations, assocaitions, and individuals. She writes a monthly column for FastCompany.com and produces BrandBites, a monthly fast brain-food fix on branding matters. She lives in Tampa, Florida.

 
   
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