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This vital book takes you deep inside the
world's largest and fastest-moving industry.
We're talking, of course, about information
technology (IT) and the coming trillion-dollar convergence
of the 4 Cs -- computers, communications, consumer electronics,
and content. As these mega-industries collide, the resulting
opportunities and turbulence will make the personal computer
revolution look like a warm-up act.
David Moschella, Computerworld columnist
and recognized authority on global technology competition,
provides a far-reaching analysis of these "big picture"
changes. In plain language, he makes sense of the crazy-quilt
growth of recent times, and orients you to the dizzying
world in which you must compete.
"During the 1980s, the IT industry's
center of gravity shifted from mainframes to PCs,"
says Moschella. "Today, the PC is giving way to a new
network-centric era. Network capacity has already replaced
microprocessor performance as the key market driver."
Over the next decade, radical changes in
technology use, international competitiveness, and underlying
industry structure will render today's global computer business
almost unrecognizable. As the 4 Cs come together, a wave
of mergers, acquisitions, and alliances will dwarf anything
the IT community has ever experienced. Eventually, there
will be huge successes and failures, but it will take a
decade or more for a truly converged industry to emerge.
This major industry restructuring will affect
virtually every technology company. Just as the personal
computer enabled Microsoft and Intel to wrest industry leadership
from IBM, so will the network-centric era create new sources
of supplier market power. Owners of communications infrastructure
and providers of network content and services will drive
the IT industry much more than any underlying components
-- even software. These network services will vary greatly
by country, challenging today's U.S. technology dominance.
How prepared are you and your organization
for these profound industry changes? Waves of Power
surfs the future of technology to answer the questions you
should be asking right now:
- How will the IT industry of the 21st
century be organized?
- Who, if anyone, will control the Internet?
- Which market sectors will emerge as the
new centers of leverage and power?
- How will the competitive landscape change?
- Can US companies maintain their current
global market dominance? Which countries will benefit
most from the coming convergence?
The convergence of computers, communications,
consumer electronics, and content is fundamentally altering
the way the world works. Waves of Power puts the
juggernaut into a far-reaching framework, helping your organization
fit and prosper into the 21st century.
David C. Moschella (Framingham, Massachusetts)
is senior vice president of research and a regular columnist
for Computerworld, the premier newspaper of the information
technology industry. He has analyzed cutting-edge technology
issues, trends, and events throughout his career and has
held executive positions at International Data Group (IDG)
and International Data Corporation, the leading information
technology research and consulting company. A frequent industry
speaker and commentator, Moschella has consulted with technology
strategists in more than 30 countries.
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