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Everybody's Business provides compelling
evidence to show how revolutionary change across the globe
-- in technology, markets, demographics, and popular values
-- is impacting on companies. It highlights rising expectations
from key stakeholders, who demand transparency and accountability
throughout a product's lifecycle and along extended supply
chains. The job of a manager in this fast-moving business
environment is both exhilarating and perilous, as companies
remain largely unprepared for the effect on their operations.
Everybody's Business is vital for anyone who wants
to understand and successfully manage these challenges.
The book demonstrates how significant business
risks and opportunities are created as crucial management
issues emerge in the areas of ecology and environment, health
and well-being, diversity and human rights, and communities.
It shows how these issues, previously regarded as marginal
to success, are now at the forefront of business, and guides
the manager through the implications for their organization
-- for business strategy, for major job functions, for different
industry sectors, and for those running small and medium-sized
companies.
A practical handbook, Everybody's Business
brings theory to life with examples of companies that recognize
the importance of the emerging management issues and plan
accordingly, and companies who count the cost of failing
to do so. The final section is based on a seven-step process
for minimizing risks and maximizing opportunities to the
benefit of business and society. It shows individual managers
that they have power to create better businesses and ensure
that the benefits of globalization are shared more widely.
Adrian Hodges directs the Americas operation
of The Prince of Wales International Business Leaders Forum
(PWIBLF). He specializes in issues of corporate social responsibility
as they relate to international business strategy and practice.
He has managerial experience in business, local government,
and non-governmental organizations, and was worldwide Head
of Corporate Communications for The Body Shop International.
David Grayson is director of Business
in the Community and of the public affairs consultancy EPPA.
He has led a number of private-public institutions concerned
with small business, disability, and business development.
He is a regular speaker to business and business schools
internationally.
Between them, the authors have 40 years'
experience in the private, public, and non-profit sectors,
working around the world with international business leaders
and managers to help them understand and respond to rising
expectations and emerging management issues.
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