How do leaders connect and engage with their audiences? In this sequel to The Leader's Guide to Storytelling, business narrative expert Steve Denning explains why traditional approaches to leadership communication don't work and reveals the hidden patterns that effective leaders use to spark change. The book shows how anyone can inspire enduring enthusiasm for a cause, even in skeptical, cynical, or even hostile audiences.

The book introduces the concept of narrative intelligence -- an ability to understand and act and react agilely in the quicksilver world of interacting narratives. It shows why this ability is key to the central task of leadership, what its dimensions are, and how you can measure it.

The book's lucid explanations, vivid examples, and practical tips are essential reading for CEOs, managers, change agents, marketers, salespersons, brand managers, politicians, teachers, parents -- anyone who is setting out to change the world.

Stephen Denning is senior fellow at the James MacGregor Burns Leadership Academy at the University of Maryland and the author of The Leader's Guide to Storytelling and Squirrel Inc. from Jossey-Bass. He is former program director, knowledge management, at the World Bank. In 2003 he was named as one of the world's Top Two Hundred Business Gurus. His articles have appeared in leading business publications such as Harvard Business Review and Strategy & Leadership.