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In his best-selling book, Squirrel Inc.,
former World Bank executive and master storyteller Stephen
Denning used a tale to show why storytelling is a
critical skill for leaders. Now, in this hands-on guide,
Denning explains how you can learn to tell the right story
at the right time.
Whoever you are in the organization -- CEO,
middle management, or someone on the front lines -- you
can lead by using stories to effect change. Filled with
myriad examples, The Leader's Guide to Storytelling
shows how storytelling is one of the few available ways
to handle the principal -- and most difficult -- challenges
of leadership: sparking action, getting people to work together,
and leading people into the future. The right kind of story
at the right time can make an organization "stunningly
vulnerable" to a new idea.
Stephen Denning is a private consultant
specializing in knowledge management and organizational
storytelling. His clients include GE, IBM, Shell, McDonald's,
and the U.S. Army, among others. He is the author of the
acclaimed books Squirrel Inc., from Jossey-Bass,
and The Springboard: How Storytelling Ignites Action
in Knowledge-Era Organizations.
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