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Professional managers and consultants of
all varieties utilize a representational tool generally
referred to as the 2 x 2 matrix. In The Power of the
2 x 2 Matrix this ubiquitous reasoning device is given
its due as the most flexible and portable weapon in the
knowledge worker's intellectual arsenal. Drawing on models
from the works of leading consultants, business school professors,
social scientists, and organizational theorists, authors
Lowy and Hood have provided an invaluable resource for business
strategists, professional consultants, and teachers.
From studying the work of hundreds of original
and effective business minds, the authors present a common
architecture that illuminates exceptional analysis and creative
performance. 2 x 2 Thinking is characterized by a fundamental
appreciation for the dynamic and complex nature of business.
The authors demonstrate how to apply the 2 x 2 approach
to a wide range of important business challenges. The best
strategists go out of their way to tackle dilemmas rather
than merely solve problems. They use opposition, creative
tension, iteration, and transcendence to get to the heart
of issues and involve others in finding the best solutions.
Essential reading for managers and consultants,
the book includes 55 extraordinary 2 x 2 frameworks from
leading business thinkers such as Michael Porter, Stephen
Covey, and Igor Ansoff. Drawing on case material, the rich
tradition of dialectical reasoning, and interviews with
outstanding practitioners, The Power of the 2 x 2 Matrix
presents an inspired collection of methods and ideas that
go well beyond the normal business text.
Alex Lowy is an internationally recognized
thought leader specializing in the creation of innovation
work, learning, and information systems. He is the cofounder
and past president of Digital 4Sight, a global technology
think tank and strategy consulting firm with headquarters
in Toronto, Canada. He has coauthored two best-selling business
books, Digital Capital: Harnessing the Power of Business
Webs and Blueprint to the Digital Economy with
Don Tapscott and David Ticoll. In 2003, he formed the Transcend
Strategy Group.
Phil Hood is one of Silicon Valley's
most thoughtful voices on the development and use of multimedia
and pervasive computing technologies. He is the former executive
editor of NewMedia magazine, and a contrbuting columnist
to Wired. For two years he was chief executive officer
for Digital 4Sight. He is a senior consulting associate
to Stanford Research International (SRI), and a partner
with Alex Lowy in the Transcend Strategy Group.
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