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In this enlightening volume, Robert Heller
presents the ideas and innovations of eight of the world's
most successful business leaders. Charting the rise to the
top of each guru, Heller analyzes the factors that have
contributed to each one's phenomenal success and, through
a series of inspiring masterclasses, shows how to make their
strategies work for you.
- Learn how Warren Buffett identifies strong
brands, minimizes risk, recognizes ideal business acquisitions
and prizes hard work and honesty
- Comprehend the strategies Bill Gates
uses to focus on his goals, forge key collaborations,
hire the best brains, make solid decisions and dominate
the market place
- Discover the ideas of Peter Drucker on
managing by objectives, achieving innovation and focusing
on customers
- Realize why Tom Peters' management strategies
enable businesses to exploit "perpetual revolution"
and live with chaos in a commercially volatile world
- Understand why Stephen Covey advocates
widening circles of influence, developing "abundance
mentalities," exercising self-leadership and optimizing
personal capabilities
- See how Jack Welch eliminates bureaucracy,
breaks down boundaries and changes company culture
- Appreciate how Charles Handy sees businesses
as communities, challenges dogmas, makes groups work and
lives by the "doughnut principle"
- Grasp the methods Andrew Grove uses to
manage innovation, drive performance and master revolutionary
change
Robert Heller presents the wisdom and
experience of the world's most successful business executives.
He writes with clarity and insight for both experienced
and novice business people. Robert Heller was the founding
editor of Management Today magazine and is one of
the authors of the Essential Managers series, also
published by Dorling Kindersley.
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