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Best Practice: Process Innovation Management highlights
best practice in innovation by bringing together highly respected practitioners
and researchers in the field. This book presents contributions
from leading academics and practitioners involved with innovation. They bring
together all the strands of research, best practice and advice, establishing an
essential source of information for all those involved with process innovation
management. Using real-life examples from major companies
such as Kodak, 3M, Nissan, Exxon, Lever Brothers and Ford Motors, Best Practice:
Process Innovation Management stands out from other books in this area. This
is due to the fact that it addresses process rather than product issues, not just
on a technology base, but with a far wider perspective looking to areas such as
corporate culture. Mohamed Zairi is the SABIC Professor
of Best Practice based at the University of Bradford Management Centre. He heads
thee European Centre for TQM and is the Editor in Chief of five journals including
The European Journal of Innovation.
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