|
In this new digital age, information rules: we are witnessing
the evolution of the information economy. And the commercial demands of the market,
technological change and globalization, are the ultimate drivers behind it. Any
organization that ignores the importance of new technologies, and their role in
information gathering, does so at its peril. Information
E-conomy is a fascinating study of how new technology (the Internet, telecommunications
and IT) has changed the face of commerce. Colin Turner gives a clear view of this
new and ever-changing landscape and offers practical guidance on how to navigate
it. Packed with global case studies and examples, this powerful book provides
a coherent strategic framework for any business looking to gain competitive advantage
in the digital age. It gives detailed analyses of: - How
organizations around the world are aligning their business strategies with developments
in information and communications technologies (ICTs);
- The
strategic implications of e-commerce for any type of enterprise;
- How
to understand and recognize the value of information;
- How
to perceive information resources as a key competitive tool;
- The
core legal and statutory regulations that are shaping this multimedia arena.
For
any type of enterprise wanting a deeper understanding of the effect the information
economy will have on its future success, Colin Turner's book will provide an intelligent
insight. It will also be a valuable resource for students of business strategy. Colin
Turner is Principal Lecturer in Business Strategy at the University of Huddersfield.
He has written a number of books on telecommunications and business policy, and
has contributed extensively to periodical publications on all aspects of the information
society and the informization of business. He also has extensive experience as
a consultant to a number of public and private sector organizations that are implementing
information society strategies.
| 
