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If you have to be naked, you had better be buff. We are
entering an extraordinary age of transparency, where businesses
must for the first time make themselves clearly visible
to shareholders, customers, employees, partners, and society.
Financial data, employee grievances, internal memos, environmental
disasters, product weaknesses, international protests, scandals
and policies, good news and bad; all can be seen by anyone
who knows where to look. Welcome to the world of the naked
corporation. Transparency is revolutionizing every aspect
of our economy and its industries and forcing firms to rethink
their fundamental values.
Don Tapscott, bestselling author and one
of the most sought-after strategists and speakers in the
business world, is famous for seeing into the future and
pointing out both its forest and its trees. David Ticoll,
visionary researcher, columnist, and consultant, has identified
countless breakthrough trends at the intersection of technology
and business strategy. These two longtime collaborators
now offer a brilliant guide to the new age of openness.
In The Naked Corporation, they explain how the new
transparency has caused a power shift toward customers,
employees, shareholders, and other stakeholders; how and
where information has exploded; and how corporations across
many industries have seized on transparency not as a challenge
but as an opportunity.
Drawing on such examples as Chiquita's total
turnaround on matters of ethics, to Shell Oil's reinvention
of itself as an environmentally focused business, to Johnson
& Johnson's longstanding and carefully nurtured reputation
as a company worthy of trust -- as well as little-known
examples from pharmaceuticals, insurance, high technology,
and financial services -- Tapscott and Ticoll offer invaluable
advice on how to lead the new age, rather than simply react
to it.
The Naked Corporation is a book for
managers, employees, investors, customers, and anyone who
cares about the future of the corporation and society. A
new age is upon us, and you can either work with it and
thrive, or fight it and die.
Don Tapscott is recognized as one of
the leading business thinkers of our time. He authored several
of the bestselling books of the last decade, including Paradigm
Shift, The Digital Economy, and Growing Up
Digital.
David Ticoll has performed groundbreaking
research on the impact of technology on business and society
for over twenty years. He was founding CEO of the international
think tank Digital 4Sight from 1994 to 2001.
Together, Tapscott and Ticoll described
the changing nature of the firm as coauthors of the bestseller
Digital Capital.
They have written for such publications as Forbes,
The Globe and Mail,
Harvard Business Review,
and The Wall Street Journal
and are frequently interviewed in print and broadcast media.
For additional discussion, cases, and
further reading, join the authors at www.nakedcorporation.com.
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