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In the e-business economy, managers are
faced with too much data and too little meaningful information
about markets, customers, products, company operations and
finances. Their greatest challenge is to identify, manage
and use the right information to compete. Information management
is too important to a company's performance and growth to
be delegated primarily to IT, information or financial specialists.
This book is based on the idea that information
management is the responsibility of every manager. Managers
may not be IT specialists, but they must create the conditions
for effective information use that creates real business
value.
Donald Marchand and his colleagues at IMD
invite you to learn your information responsibilities, so
your company can use information faster, better and smarter
than the competition. By using the business framework of
'strategic information alignment,' this book shows how information
can create business value through delighting customers,
being more innovative, managing risks and being the low-cost
leader in your markets and industries. Learn the why, what
and how of better information use and management in your
company.
At last, here is a book about managing information
written specifically for business managers. Developed from
the executive teaching, consulting and real world research
of a team of faculty who work with the world's leading global
companies every day, this book provides managers with the
mindset and guidance to leverage the company's capabilities
to use and manage information to create business value.
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