|
e-Business is creating a powerful new finance role -- the eCFO.
Shaped by the huge impact of the Internet, the eCFO will
act as an internal venture capitalist, opportunity seeker,
and risk taker. Focused on the future, not the past, the
eCFO will be a true strategic partner to the CEO: anticipating
industry trends, launching new enterprises, and managing
investments as a portfolio of options.
Making the transition from CFO to eCFO promises
to be exhilarating, and complex. It demands a host of new skills: developing intangible
assets, valuing Internet businesses, reinventing resource allocations, building
a virtual finance function, and more. eCFO: Sustaining
Value in the New Corporation, the sequel to CFO: Architect of the Corporation's
Future, offers a practical, timely guide to mastering the enormous challenges
facing today's corporate finance managers. Built around in-depth interviews with
leading CFOs, case studies, best practices, and independent research, eCFO is
a road map to the future. In its pages you'll find everything you need to add
value and deliver results in today's e-business world. Cedric
Read, Jackie Ross, John Dunleavy, Donniel Schulman and James Bramante are senior
partners in the Financial Management Solutions division of the Management Consulting
Services practice of PricewaterhouseCoopers.
|
