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The period 2000-2002 will witness the single
greatest change in global economic and business conditions
ever -- the realignment from traditional corporate structure
to Internet-leveraged styles of brand-owning, customer-focused
companies. This realignment is occurring now, even as you
read these words.
In MetaCapitalism: The E-Business Revolution
and the Design of 21st-Century Companies and Markets,
Grady Means and David Schneider -- two of today's most influential
and innovative global strategists -- gather and make sense
of the many changes the e-business revolution has fostered.
Case histories and examples, from major corporations like
Cisco Systems and major industries like the automobile industry,
reveal how market leaders today are accelerating economic
growth and value creation by capitalizing on the following:
- Global expansion of market access
- Better leverage of capital
- Significant advances in operating efficiency
- Improvements in the efficiency of capital
markets
- Dramatic unleashing of human potential
and capital
It isn't a question of if your company
will transform to an e-business model -- it's a question
of when. By 2002, virtually every major company in
every sector will, by necessity, transform from a conventional
to an e-business model. MetaCapitalism sets out the
strategies and impacts of this fundamental change and introduces
the new concepts that will become a natural part of the
business lexicon in the near future.
In this new era of outsourcing and diminishing
physical capital base, how will companies be valued by the
markets? Can "brand-owning" companies -- as opposed
to manufacturers -- maintain sufficient controls and systems
to guarantee that their network partners are well integrated
with each other and the marketplace? How will "value-added
communities" -- both horizontal and vertical -- support
brand owners in dramatically reducing costs, increasing
quality, and responding rapidly to customer demand and market
shifts?
MetaCapitalism answers all these
questions and more, backed by the trusted experience and
leadership -- and market-driving innovation -- that have
always characterized the PricewaterhouseCoopers team. This
thought-provoking book presents a template for success in
the rapidly developing world of business-to-business e-business
-- a world which tomorrow's leaders must begin to understand
and master today.
Grady E. Means is the Managing Partner
and Global Leader for Strategic Change Consulting at PricewaterhouseCoopers.
Grady resides in Washington, DC, with his wife Gayle and
two children. He has been a consultant to top management
for thirty years. In addition, he served in the White House
and has been a lecturer at major business schools. His previous
book is Wisdom of the CEO, also from Wiley. For more
information, visit www.metacapitalism.com.
David M. Schneider is Managing Partner
and Americas Theatre Leader for Strategic Change Consulting
at PricewaterhouseCoopers. Prior to joining PricewaterhouseCoopers,
David was with General Electric in engineering and operations
roles. He is a frequent speaker on the impact of new technologies
on competitiveness and has served as an advisor to a number
of Internet firms. David resides in Los Angeles with his
wife Diane.
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