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E- customers are changing your business. Look at their faces
on the cover of this book (there are even more inside). They are real people.
They are e-customers with a message: follow our lead. How to respond? In
Futurize Your Enterprise, renowned web strategist David Siegel shows how
your best strategy for future success will be to grab your customers and hang
on tight! Futurize Your Enterprise challenges
you to rethink your approach to the Web. It teaches you how to harness the exponential
power of e-customers and take your business in new directions. You'll see how
leading-edge companies like Microsoft and Dell are now organized around customer
groups rather than products and services. And, you'll conduct the six most critical
meetings in your company's history, transforming your organization into one that
listens to customers in new ways. Siegel shows that the
Web isn't about hits, eyeballs or banner ads -- it's about people doing e-business
together. Real people having real conversations. When your employees join those
conversations, you tap into the same energy source that fuels all the hot Internet
start-ups. Winning in the future means letting e-customers
change your company from the outside in. You'll learn how to avoid the
six strategic traps that keep you from succeeding online, why e-commerce is a
false goal, and why the power of the Web lies in people, not technology. You'll
read a series of eye-opening case studies that show exactly what it takes to go
with your customers in the direction they're headed. Think
the Internet Gold Rush is over? After reading this book, you'll see that it's
just getting started! Futurize Your Enterprise takes you into the year
2010, where e-customers will change business and society in ways you can't imagine.
Whether your company has 100 or 100,000 employees, this exciting vision of the
future will guide you to success in the 21st Century.
David Siegel is a leading Internet strategist. He is the author of the bestseller
Creating Killer Web Sites, which has been translated into 15 languages.
His Secrets of Successful Web Sites is the bible of new-media project management.
Siegel has been published in the Harvard Business Review and is an internationally
sought-after public speaker. In working with clients like Hewlett- Packard, Lucent,
Sony, Office Depot, NASA, and numerous start-ups, he has built a reputation as
an expert in planning long-term web strategy. Siegel is chairman of Studio Verso,
a web-design and strategy firm, and president of Siegel Vision, an E-strategy
company (www.siegelvision.com).
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